Creating Squeeze Pages with a High Conversion Rate
Having an effective
squeeze page
that converts is essential for anyone in
affiliate marketing, because conversions can make or break a business. When it
comes to investing either time, money or both, advertising on the Internet isn’t
getting any cheaper. So it’s vital to have a great squeeze page that will
convert the amount of traffic you want. It’s common sense; acquiring new
customers is expensive, which is why you need an email list that you can market
to again and again to get the most profit out of your venture.
You will enjoy long term benefits from acquiring a large
list of subscribers. One mistake many affiliate marketers fail at making great
profits is the belief that people can figure out how to navigate your site, and
motivate themselves to sign up for the program. However, the visitors that come
and end up feeling overwhelmed or lost will leave, and will never come back to
your site again. So it’s crucial to make it easy for your visitors to deal with
your site, in order to convert them into subscribers. You can get
large numbers
of subscribers
with the key factors of squeeze pages we will be describing in
this article.
One of the most important design elements of a
squeeze page
is making sure it flows properly. You want to present content that is easily
understood and brief enough to keep the viewer interested. All of your
information should be organized in a consistent and understandable manner that
directs them to your purpose– opting in to your list. One of the missteps that
many online marketers make is treating their squeeze page as a sales pitch and
writing too much on it. Avoid using unnecessary sales lingo and be as brief as
possible. The only use of your squeeze page is to get the contact information
from your targets, you will not need to be particularly eloquent. However, you
do not want to sacrifice your message in the name of brevity; you should still
deliver a clearly evident point on the page. Your intentions have to be clear
right from the beginning. The free bribe that you’re offering should be
explained with the benefits laid out in bullet points. Let’s put it this way,
your visitor should be able to understand what you are giving and what they are
getting just by reading the title of the page and the first paragraph of
content. Do not add information that is not appropriate to your direct focus of
the squeeze
page.
Keep the graphics limited on your squeeze page – this is something that you need
to have in mind if you really want conversions. You aren’t trying to dazzle them
with multiple offerings or your design skills, so be sure to always think of
your squeeze page as something completely different from a typical sales page.
The graphics that you use should compliment the page and help in passing on the
message about your free offer. If you are giving away a subscription to an
online magazine, you could use a graphic of the magazine cover as a part of your
squeeze page
call to action. There is no room for distractions and superfluous content on
squeeze pages since their main purpose is to quickly get conversions by netting
contact information from visitors.
Finally,
keep tweaking your squeeze page
as time goes on to tailor it for the
response you want. As you see what they like and don’t like you can tweak the
page to increase your response. That’s all you need to keep churning out one
successful squeeze page after another.
Creating Squeeze Pages with a High Conversion Rate
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