Roger Kotty's Super Blog

The Truth behind SEO Myths

admin — Sun, 11 Jul 2010 21:40:29 +0000

SEO is considered to be one of the most reliable and oldest methods to drive
traffic to your site. Due to your site properly targeting its audience,
visitors will come to your website and take action. And the best part is
that it doesn’t cost you a penny to get this traffic. There are many who
haven’t yet caught up to what it means to get a good ranking for your site
in the SERPs. The field of search engine optimization has expanded so much
that it is now full of fables that make it difficult for many to understand
the true dynamics of the search engines. A good knowledge of SEO and its
components, as well as how these components work together, are vital if you
want to use the search engines in your favor. This article will dispel some
of those fallacies and you need to be aware of them before you begin working
with it.

Let’s start with the idea that you have to optimize long tail keywords
in order to have them rank well. Many articles, courses and forum posts
have repeated this myth over the years. In reality, long tail keywords
are, by definition, not competitive, because there is not much search
volume for them, so you don’t have to optimize them. That’s why it’s
simple to rank for long tail keywords. You can simply add these keywords
in your content somewhere and you’ll rank for them, which isn’t
optimization. That’s all there is to it. There is no need to do any
fancy optimization for long tail keywords, which is a good reason to use
them.

The words in your Meta tag do not need to be used on that particular
page. While this is a myth, it is still widely believed and taught by
SEO professionals. These keyword tags are meant to be used to find words
that don’t already appear on the page. The main point, however, is that
neither Google nor Yahoo use these tags for ranking.

How much you need on your site is another SEO myth. The myth generally
states that you need a minimum of 250 words on your site. But there is
no real optimal number that you should use as far as your content goes.
Wanting to optimize as many as 3 to 5 keywords was the source of this
myth. But that doesn’t mean having a shorter copy doesn’t work well.

A short copy can be used as effectively as a longer version. Search
engines are needed to help drive traffic to your site but that site
needs to geared towards your niche not just the search engines. Any
amount of content is good – use your common sense to make it the optimal
size.

Search engine optimization is something that will take you some time to
get good at. There are some good forums, newsletters and membership
sites that can help you if you find yourself stuck on some point
regarding SEO. Don’t worry if you make mistakes, the point is to learn
and improve your skills so you can get the search engines to cooperate
with you.

The Truth behind SEO Myths

Web Related Posts

Discover 3 Effective Copywriting Tips to Help You Succeed

admin — Wed, 23 Jun 2010 16:18:12 +0000

If you are somewhat of an internet marketing veteran, you are no stranger to
the fact that you need good selling copy. Your sales copy, and how well it
converts, depends on how many sales and leads you get as well as how much
money you make. Sales copy must take your prospect by the hand and show them
why they can’t live without what you are selling, as that’s how you’re going
to make more sales. But, you must be patient before you can expect to just
write like a pro. You will soon see that’s because copywriting requires much
more than normal writing does. In order to write successful copy that sells,
you must be able to understand what you need, and you must remain focused.
In this article we will be discussing some useful copywriting tips for your
online business.

You want to write your selling copy like you’re sitting down talking face to
face with your prospect talking about why they should buy your product. Your
prospect will become more interested if you can prove that you have outside
support showing that your product is worth the money. In other words, you
should use strong testimonials to support your product. Your sales copy
could be as convincing as ever, but if nobody agrees with you, your prospect
may leave. To get testimonials, all you have to do is ask customers or
experts to give you one. You’ll want to stay away from lengthy testimonials.
Just six or seven sentences is al you need, as long as it conveys how the
customer found the product useful. Experts should be given copies of your
product so they can leave testimonials about what they thought of it. Don’t
have your testimonials all explain the same aspects of your product. If
you’re able, try to get some testimonials your prospects can listen to, as
they’ll be more convinced.

You need to avoid confusing your potential clients when you are creating
your sales copy. Your sales page should address a single prospect. You use
the word “You” and not “they”.

It’s all about the reader of your copy in the moment. You will find it
easier to connect with your reader and build a relationship. They will feel
a powerful connection with you and they will begin to imagine how your
product might solve their problem. It is simply the basics of human
psychology. Prospects are more likely to purchase something from you if they
have a bond with you. This is the feeling you want people to have so that
you can keep them stimulated which will lead, in the end, to them hitting
the buy button.

Dry copy doesn’t sell as well as copy with a humor peppered throughout. It’s
all about using the right balance of professionalism and comedy as you want
your prospects to remain comfortable. Your prospect isn’t going to like
reading copy that’s too dry and that puts him to sleep. You can find a great
amount of information on this area, so it’s worth your time to do it. It’s a
process, and you can work on them together as you write copy. If you’re
starting out with copywriting, aim at creating an attention grabbing copy
that focuses on the benefits more than anything else. Do your bit of
learning, keep yourself updated with the industry knowledge and be aware of
the common copywriting mistakes that people make.

Discover 3 Effective Copywriting Tips to Help You Succeed

Web Related Posts

Easy Email Marketing Tricks You Can Use To Increase Your Internet Business

admin — Tue, 22 Jun 2010 16:11:20 +0000

It’s a little surprising how many IM marketers have a hard time with email
marketing because it’s not hard to find good information about it. In order to
be successful with email marketing, you have to be sure of many different
factors and prepare well before starting, only then you will get to see results.
You can begin your planning and education today with the proven tips you’re
about to read in the rest of this article.

As you can guess, maybe, your subject line plays a role in the overall simply
because it can be the first thing your reader looks at. You pretty much only
have a couple seconds to grab attention, and depending on circumstances, your
email will either be deleted or rot away in the inbox. A lot of marketers like
to include the main benefit in the subject line as well as be expressive to grab
attention. Try to avoid making long, complicated, overly expressed subject
lines. At the very least, your email will not be deleted because you have
annoyed your reader with a short story for a subject line. Quite simply, your
subject line has the responsibility of sparking curiosity and the desire to know
more. So the better the subject line, the higher open rate you will, which is
important.

The one approach you may know about, offering a free ebook or something else, is
a method that is most widely used to get subscribers. While it’s true that
“free” has been used to death, it still works extremely well in certain
situations such as list building. There are other methods for building a list,
but if you’re new this method will be the best one to start with. And to make
sure they type in a valid email address, make sure you set up a double opt-in
form where they need to confirm their email before getting access to the bonus.
This strategy is being successfully used by many online marketers, so just make
sure you give away something different to stand out. Also, and most importantly
it will serve to protect you from should you be accused of spamming someone. If
you’re new or inexperienced, then just know that you want to setup an email
campaign so you can keep in contact with your subscribers and build a good
relationship with them. Keeping in a regular contact will help to build trust
and a positive relationship.

You can save a lot of time by getting a subscription to a reputable
autoresponder service. You can save your self a lot of time and aggravation by
automating this part of your marketing. This frees up your time and also proves
to be a great marketing tool.

Whenever a subscriber joins your list, your autoresponder can reply back with a
thank you email. You can use your autoresponders in any number of ways from
short courses to practically anything else. If you learn all you can about email
marketing, then it’s possible to do well with it.

It’s always important to keep learning, so keep doing that about email
marketing, too. There will always be new email marketing techniques coming up,
so keep yourself updated.

Easy Email Marketing Tricks You Can Use To Increase Your Internet Business

Web Related Posts

Tips For Article Marketing Success

admin — Mon, 14 Jun 2010 19:37:31 +0000

Few online marketing techniques have been successfully used for so long by
so many people as article marketing. This technique involves creating
quality articles that will bring targeted traffic to your site. While there
are already lots of articles on the internet, people are constantly looking
for someone to come up with a new topic or a different approach. When
someone needs to learn something or solve a problem, they often go online to
find an answer. By using article marketing you can deliver high quality
information to your target audience and in exchange get fresh visitors to
your website. Article marketing is among the most honest and straightforward
ways you can get traffic to your website, so there’s no need to be concerned
that you are doing anything unethical. In this article we will give you some
tips you can use to get the most out of your article marketing efforts.

You can use article marketing to get search engine traffic, as quality
articles are often highly ranked by the search engines. The titles of your
articles should capture the reader’s interest and they should also contain
the keywords you are targeting. The reason for this is that search engines
take the title of your article into account when deciding how to rank it. So
if you don’t have your keywords in the title, your prospects won’t be able
to find you in the search results, which will obviously hit your biggest
traffic source – the search engines.

The best way to do article marketing is with the idea of being helpful and
useful to your readers. If your readers get a hint that you’re trying push
something on them, they’ll stop reading. So it’s important to avoid any kind
of hype when writing your articles. It will only turn off quality prospects.
The more you try to force something on people, the more they will want to
turn away. Rather than selling something directly, address a common problem
and invite your readers to find out how they might find a solution if they
come to your website. Your readers will want to visit your site if they find
your article helpful and informative. That’s all there is to it.

Make sure all of your articles are well written and contain the information
you want to impart. There is no point to creating poorly written articles,
as it’s easy for readers to leave and find another article by someone else.
Although it’s important to create a lot of articles, you shouldn’t sacrifice
the quality of the articles. Your articles should teach the reader something
new. You want your readers to click through to your site, and they will only
do this if they’ve found your article useful.

Article marketing is definitely one of the simplest yet the most powerful
forms of advertising that you can get. Another great thing about it is that
it’s completely free. Since the top article directories can bring you the
most benefit, always be sure to submit your best articles to them. And
always keep in mind that the easier your articles are to read, the better
your results will be.

Tips For Article Marketing Success

Web Related Posts

AdSense Mistakes You Must Forego

admin — Sun, 13 Jun 2010 22:36:18 +0000

If you do it smart, you may make a living from the income you will accrue with Google Adsense. It will take a little time and effort to figure out a nice formula for what will generate revenue, but once you get it straight, you will be off and running. The crux to using AdSense and accruing great money when doing so will be selecting the proper keywords that will allow you to bring in the traffic you need. If you are able to enhance your roster of keywords, you might be able to tune in your AdSense campaign to any level you want. However, there are a few all too normal mistakes that webmasters make when using AdSense and some of these can be taken quite seriously by Google. Many people have been banned by Google, but are not sure what it is they did wrong. On the other hand, if you do a great job with your plans you should be able to avoid these mistakes. This article shall examine the mistakes that you need to avoid in order to have success with AdSense.

To begin, skip overindulgence with the glut of advertisement units on your site, as this could ultimately hurt you. There are several webmasters who believe that more ad units means more helpful luck, but this is not the case. You are going to turn people off from your site by doing this, not to mention ending up with ads that aren’t going to provide you much per click. What you have to do when you get started with AdSense is to be strategic about placing your ads, only choosing the ads that will pay the most per click. Quality and quantity are both important in this occasion – possessing quality content with relevant keywords is vital to your site’s success, but it is also important that your site has enough quality content. Many people think that they are accomplishing all of the basic things that should guarantee success, but then are confused when the ads served on their site are not successful. The largest underlying factor here may be a typical lack of content, and if you do not have enough quality content on your site you will not get the ads you need. Also, due to the fact that possessing sufficient content is a priority for search engines, if your content is lacking, your search engine traffic will be weak.

Don’t attempt to hide your advertisement themes. AdSense has the capability to change the colors and borders of your ad to assist you in matching the ads into the theme of your site and its design. Though, prevent going so far as to make the URL be matched to the background color. Though blending an ad is a prudent move, why would someone need to conceal such crucial advertisement elements? What’s more, Google doesn’t permit it. Guarantee that you don’t block the visibility of the ad with images or tables obscuring them. You at all times want the ad to be visible for the viewers in order to boost the likelihood that they use it. In the end, it will be paramount for you to do what is best for the campaign in order to succeed via AdSense. When you are working as an Adsense publisher, you want to give out content that is high quality to Google, but you should consider the niche you want to sell in and also the place where you are listing ads. After you have learned the basics of how the system works, you will be able to continually make high quality sites that keep your bottom line improving day to day.

AdSense Mistakes You Must Forego

Web Related Posts

Make Your Sales Copy Succeed By Avoiding These Mistakes

admin — Sat, 12 Jun 2010 20:07:28 +0000

Writing effective sales copy is dependent

on how well you know your product, your clients and market, etc. Often, though, you don’t achieve the
results you were hoping for even after you have spend a lot of time working on
it. The underlying issue is that plenty of copywriters make errors that are
quite common, knowingly or unknowingly. This article will look at some of these
errors to help improve your results.

Don’t use any negative words in your copy, it cripples the main purpose. So keep
the tone as positive as you can. A good way to do this is to take out all the
words that make you feel not-so-good, and replace them with words that do make
you feel good. For example, a word like difficult should by replaced by a word
such as simple. Negative words can work in your title to evoke anger or
curiosity, but the bulk of your copy should use positive sounding words. You
should have the goal that your copy effect people in a positive way. The reader
must get from you a good overall feeling about what they’re buying, and about
the entire buying experience. If your reader comes away feeling great, you’ve
done your job correctly.

If your offer isn’t irresistible, your sales letter hasn’t done what it was
supposed to do. Make an offer that has lots of benefits, because you’ll see that
your letter will then be successful. However, it could be that you just haven’t
noticed that one aspect. Your prospects shouldn’t be able to say no. You can
easily increase your product’s value by adding free bonuses that offer your
prospects the best deal. Make sure these bonuses are positioned in such a way
that they appear a lot more valuable than your main product. It’s also possible
to include videos, sounds and even transcripts to give your product extra value.
You’d be surprised at just how many people purchased products just for the
extras they get with it. You’ll also want to make your product look exciting.
It’s crucial that you tell your customers that they should be spending this
much, and then tell them how you are going out of your way for them.

Lots of copywriters also make the mistake of not using bullet points in their
sales copy. Keep in the back of your mind that sales copy needs to include every
benefit a person will find in your product. However, you must be able to make
these benefits stand out any way you can. That’s where bullets come in handy,
because they explain the benefits. Bullet points help turn your prospective
buyers into people that actually buy, and they will sometimes mean the
difference between you making a deal and you not making one. Bullet points, and
info presented in list form, are more enjoyable for people to read. That’s why
it’s important to list out all the great benefits that your products offer so
that you can get the most results from your copy. Your sales letter is the
gateway to increase your sales. Therefore, if people can get through your letter
easily, you’ll make more money.

So, you will want your copy to be just what your customer’s expect and you can
do that by not committing some of the mistakes that some copywriters make. Just
have a positive tone, and capture your reader’s attention and you will sell
whatever you’re offering.

Make Your Sales Copy Succeed By Avoiding These Mistakes

Web Related Posts

How To Be Smart With Autoresponders

admin — Tue, 08 Jun 2010 14:17:48 +0000

How To Be Smart With Autoresponders

The nature of the net has always been dynamic and sometimes unpredictable for
business. One marketing tool that has always been solid and reliable is the
autoresponder for email list marketing. It has helped marketers generate
hundreds of millions in profits. The basic autoresponder is simple in concept,
and for that reason it hasn’t really changed much over time, but it’s still held
in the highest regard. If you’ve been into the Internet marketing niche for a
while, you must have heard the experts say, “the money is in the list.” It is
unquestioned among online marketers that if you have a good list that responds
to you, then indeed very much money can be generated over time. People on the
web are tired of scams hitting them, which is why they first want to build a
relationship before they buy any product. By adding your targeted prospects to
your email list, you can help them trust you, which puts you in a better
position than your competition. Putting as much automation into your marketing
is also a powerful method to leverage your self. Here are some methods and
strategies for taking maximum advantage of autoresponders.

The most viable benefit of using an autoresponder is the ability to promote
multiple products/services to your subscribers. The only reason somebody hops on
to your email list is because they are interested in what you’re offering. And
it could be anything that you offered, and there’s quite a bit you can do there.
So of course, yes – there’s something they want to obtain from you such as some
kind of knowledge.

And these people are from you niche; they belong to your market whatever it is.
It’s well worth it to build some kind of positive relationship with them, and
then in time you can market to them. In order to know which of your campaigns
are performing well, you should always track your results. If you want to know
how well a specific email campaign is doing, you should note how many click
throughs you get on the links in your emails. The way you can keep track of this
is by split testing your campaigns, or measuring one against another. The better
autoresponder services allow you to track your campaigns and they will tell you
how to do this. You can also find other important information, such as where
your traffic is coming from.

Your subscribers will be happy to receive lots of helpful information, which you
can send them with an autoresponder. You could, for example, create an
educational class; all you have to do is load the lessons and schedule when they
are to be sent out. You can use this to establish yourself as an expert who is
willing to share his knowledge openly, and it won’t even take you long to set up
classes this way. You may want to make money from your list, but the best way to
turn your subscribers into customers is to first show them that you are willing
to share some of your best content with them for free. In conclusion, email
marketing can be the most lucrative forms of promotion you can carry out on the
web. But you have to get the pieces of the puzzle in the right place, which can
be done by using an autoresponder.

How To Be Smart With Autoresponders

Web Related Posts

The Most Frequently Made Twitter Marketing Mistakes and How to Avoid Them

admin — Mon, 07 Jun 2010 15:32:17 +0000

The Most Frequently Made Twitter Marketing Mistakes and
How to Avoid Them

Lots of marketers get all kinds of Twitter followers, but their still waiting
for them to arrive at their websites. No doubt you’ve given this some serious
consideration. You’re also probably aware that Twitter is an excellent vehicle
for building great relationships with other business owners. We’ll discuss some
mistakes that can cause this lack of traffic, and hopefully you’ll be able to
change your situation.

Always avoid the temptation to become too personally involved with any of your
followers. This is business, so they don’t need to hear very personal aspects of
your life, and the possibility is strong that they don’t care to hear it. And
remember that it’s a lot like email, we all only read what we feel is important
and relevant mainly due to time. If they begin associating your tweets with
unimportant personal information, then it’s like the kiss of death. Make it
business by tweeting relevant information they care about, or something that
will help them. Obviously the entire point is to make them want to hear from
you, or take notice of you. Keep in mind this is a marketing process, and in
time people will reply to you and start visiting your site. Also – always avoid
use false information in your Twitter profile. Also, if you use a picture of
your company or logo, it might make you look too dry and un-interesting. Some
people don’t like profiles without a real picture, too. Also, even though you
want to have accurate information – you might fare better with a pen name of
some kind.

Your tweets should not be humorless and businesslike. The atmosphere people like
on this social networking site is casual, social and fun. They are also looking
for a charge of some kind. Sending tweets that sound like a typical business
letter will only bore your followers. Focus on making your tweets fun to read
rather than all business. Then your followers will enjoy reading your tweets and
you can communicate with them. The trust levels grow easily when you know how
send them interesting tweets.

You don’t want people to see you as a mere business or corporation. You will
find that Twitter users respond much better if you talk to them in a more
casual, informal manner. So you should just be yourself on your Twitter account.
Remember, don’t be a business name, be an actual person. Then your tweets will
be noticed by the kind of people who you want to reach.

It’s plain to understand and see that these Twitter marketing mistakes can be
avoided pretty easily. Keep on doing the right things, and in time you’ll thank
yourself.

The Most Frequently Made Twitter Marketing Mistakes
and How to Avoid Them

Web Related Posts

Is TweetAttacks Something You Need?

admin — Sun, 06 Jun 2010 09:51:53 +0000

Is TweetAttacks Something You Need?

Do you ever spend time on Twitter? What purpose does it serve for you?

Is it a fun distraction from your every day duties? Have you heard about people using it to market their business? Internet marketers of every stripe have begun using Twitter to help them get the word out about their products and services. It practically doesn’t matter what you’re selling, you can find some kind of market for it there. All online marketers can save time and increase traffic by using TweetAttacks.

You can use the Auto Retweeter function as a way to make it seem like you know all about the latest changes in your particular area of expertise. Auto Retweeter is included with Tweet Attacks. The program chooses Tweets that have particular hash tags or key words and retweets them all automatically. This gives the illusion that you are Tweeting in Twitter, though you don’t have to be close to a computer. It is a great time saver that will keep your followers following you. Most tweeters appreciate people who respond to the tweets they’ve posted and sent out. This is where the auto-responder included inside TweetAttacks can help you. Set your auto-responder message up to 140 characters long to automatically send out whatever you want. A simple ‘thanks for the follow’ is usually enough, or you could customize your message further if you want. It’s a common Twitter etiquette procedure to post a quick note of thanks to people who follow you, but can you think how much time it could take you to do this all manually for thousands of followers?

Your Twitter accounts will enjoy some protection because TweetAttacks will not raise any flags about spamming or other activities. We cannot tell you that this is absolutely true. There’s always the possibility that any other user there can flag your account for spam, just like any moderator can do.

But it does seem that TweetAttacks is able to maintain an account/tweets to look very organic and normal. So yes, of course, that will help and it’s important. No question, if you’re slapped with being labeled a spammer, you may hurt your rep and your business – not good. The spam stamp can be annoyingly hard to remove. Twitter is an amazing service. Although it’s a few years old, Twitter has only recently started to become mainstream. With social media more popular than ever, affiliate marketing professionals are forced to remain current if they hope to be able to market their goods to the right audience. TweetAttacks makes the playing field even for those affiliate marketers who don’t have much when it comes to time but they have a lot when it comes to hope. Don’t use it too much, of course. It’s not going to be too long before the people at Twitter find out what you’re attempting and kick you out. If you exercise caution, the program is well worth the money.

Is TweetAttacks Something You Need?

Web Related Posts

Why Internet Marketing is Such a Profitable Industry to Get Into

admin — Sat, 05 Jun 2010 12:19:17 +0000

Why Internet Marketing is Such a Profitable Industry to Get Into

Internet marketing has become one of the most widely used mediums to promote your product or service. Over the last decade, the internet has become a central presence in the lives of many people, and is taken for granted the way radio and television are. Whereas people simply watched or listened to traditional media, however, the internet is by nature interactive, which means it can be utilized in many more ways.

There are many different tactics you can use to reach your customer base through internet marketing, whether your business is large or small. There is no other way you could reach so many people as quickly as through internet marketing. The trick is to tailor your message to the people who are using the internet to get their information rather than older types of media. The more people look to the internet for their information and entertainment, the more profitable it will be to use online marketing for promotion. Time has become the commodity people value most, which is why so many have embraced the internet, the single most powerful means to network with others immediately, regardless of where in the world they live. In this article we will be discussing the real advantages of online marketing and how it can impact your business.

One of the best things about internet marketing is that you can start out spending far less than with any traditional type of advertising. When you start an offline business, you at least need a couple of thousand dollars for the setup, and the amount can increase depending on many other factors. If you want to get started cheaply online, however, you can become an affiliate for a product or program and promote it using a variety of free online tools. If you do have a little to invest, you can quickly expand your business by creating a website and learning how to generate traffic. You can find many other ways to profit online as well.

As an internet marketer, it’s up to you to present yourself in a way that fosters credibility and trust. It’s up to you to inform your prospects about you and your products, and how it will be helpful for them to purchase from you. Your customers will also recommend you to their friends and family if they are satisfied with their purchases.

People trust recommendations from people they know, so you can get a lot of new customers this way.

The online resources for building and growing your business are easily available. There are many helpful websites and newsletters that have useful information on a variety of topics. You can also buy ebooks and courses to enhance your knowledge. Such easily found resources won’t cost you much, if anything, and they can help your internet marketing career get off to a smooth start.

Internet marketing provides your customers with a fast and easy way to purchase your products. You can gain trust and credibility as time goes by, and your customers will provide you with clues on how to constantly improve your business. Internet marketing makes this kind of communication simple, which is helpful for both you and your customers.

Why Internet Marketing is Such a Profitable Industry to Get Into